Welcome to MY Portfolio!

A little about me

I have worked as a graphic designer in book and digital publishing for most of my career. Employed primarily within the New Zealand publishing industry sector (commercial and educational), I have been lucky to work with a number of incredibly talented creatives, authors and wonderful brands. Through my work in publishing I came to realise that specialising in creative design wasn’t the sole path ahead of me as it’s the challenge of combining content, text and assets in ways that inspire learning that really inspires me. I decided to study a communications degree through Massey to bring a greater understanding of how verbal content leads to the visual designs. 

Graphic Design

An eye for detail;  head for writing copy. A breath of fresh energy.  Over seventeen years graphic design experience:  ranging from branding, visual identity guidelines to marketing collateral such as brochures, flyers, business cards, back of bus, bus stop, car decals, catalogs and posters. I have extensive experience in book creation/publishing. I offer editorial expertise in any part of the book making project  from manuscript right through to
final sign-off.

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Photography

Whether artistically flavoured, natural or artificial lighting, daytime and nighttime, I consider myself a varied shooter.  I have extensive experience shooting corporate product for promo material. I’ve ten years experience  of events, social and culture, sports and wedding photography.

Always interested in contract photography opportunities and reasons to expand my skillset in this field. 

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Web & UX

How well are you doing at growing your online presence?I’m experienced in evaluating existing websites for their UX (user experience) effectiveness; determining the effectiveness of media and content; scoping and sequencing a company’s online requirements; creating and implementing interaction models, a-b testing, user research, user flows, and user interface specifications.
Always extremely keen for any opportunities to grow my knowledge in this field!

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Retail poster film tie-in The Simpsons

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Internal page of interactive epub

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Narnia Poster four book blend

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Client Testimonials

Lauren is a creative designer who did a great job of hand-on managing an intensive project of 400, 24-32 spread e-pubs created over an 18 month period; During this time she managed her own workload and other team members, while also  upskilling in all aspects of UI and UX relating to the online content platform, end user requirements and the e-pub templates. She also created marketing collateral and contributed photography and videography.

Anne Farmer
Director of communications 

@ TTS (Telco Technology Services









Lauren was creative, original and thoughtful in her work and was a real asset to the design department. She was a well liked and respected part of the design team. She added extra value by producing videos and photography to
enhance book series we published. 
Lauren has excellent communication skills and her ability to communicate effectively with people via email, on the phone or face to face, is a strength that was much valued by us.

Avelyn Davidson
Managing Director

@ Weldon Owen Publishers

Lauren is my ‘go to’ freelancer for creative design, attention to detail and fast turnaround. She is also skilled at editing which has been useful on occasion!

Bernice Duncan
Director of operations

@ Western mailing